For the Swedish company Eskilstuna Whiskykultur I wanted to make a modern signature with connections back to old whiskey-brewerys. I therefore created a stamp with the company’s house on it, which is being used together with a mix of modern and old typography.

The stamp is representing the origin of the company, and the meeting place that the house is. It also reminds about the history of sealing wax, the feeling of something exclusive and special, combined with a touch of something old. The handwritten typeface in “Eskilstuna” is inspired by old letters and calligraphy. With the mix of the uniform thickness and the curves in the first typeface’s, and the bold, strict forms in the Alternate Gothic No2 D, the typefaces together complete each other.

The choice of colour was made from the smokey orange tint that several whiskeys got, with a direction towards a firing orange representing the passion that the company (and its members) has towards whiskey.

The creation of my signature for the company started last fall. When I was in the final stage of completing the logo, a sister company to Eskilstuna Whiskykultur, Eskilstuna Ölkultur, did a remade of their logo - also inspired by the house that the companies are active in. According to me, this is not something bad for the companies, since they work closely together. According to me, the packaging and stationary strengthens of Eskilstuna Whiskykultur (and it's peculiar smokey boys club-character) makes them stand out from their sister company.

Amanda Larsson Graphic Designer and Creator



Amanda Larsson Graphic Designer and Creator