Bucher Reisen
Rebranding, 2019

After more than 25 years in the travel industry, it was time for Bucher Reisen to undergo a rebranding. The focus lied on modernising the visual identity, tonality and the colour palette, as the brand also repositioned itself from being a pure last minute specialist, to a best deal provider. 

My main focus during this project was rebranding of the web/digital elements, the Super Last Minute-campaign communication and finding complementary imagery to ensure a wide range of images in the library.